The fast-evolving MICE Tourism is giving conventional tourism a good run for the money. The experts believe it can in some years out do the conventional tourism and take travelling in the world to a new level altogether. MICE is a powerful tool to be used for rewarding the corporate employees for their performances and motivating them to do well in their future tasks. It also allows corporations to mix business with pleasure making work look more fun and inspirational. There is a lot more to MICE tourism as it is growing with the speed of light, and in this blog section of ours, you can learn about its various aspects, scope in the future along with latest updates and findings that can help you plan a better MICE tour for your company. Tour My India also marks its presence as a leading MICE tourism company based in India with loyal domestic and international clientele.

MICE Tourism is usually designed where large groups are brought collectively for a particular intention. Travelers, attending MICE activities, have a purpose beyond Leisure tourism and are in reality, business travelers. These business travelers are connected to different sectors of the tourism and hospitality industry through their MICE Activities.

MICE Events and Conference Management

MICE Event Locations are generally proposed by specialized convention bureaus, established for the purpose of bidding on MICE activities in particular countries and cities. MICE Travel Services are usually affiliated with large corporations and organization as planning involve typically years in progress.

This process of marketing and securing major events benefit the local economy of the host city or country. Convention bureaus may offer financial subsidies to attract MICE Events to their city. Today, it is usually used to boost hotel revenue. The global MICE Industry generated revenue of US$752 billion in 2016, and expected to grow at a CAGR of 7.5 per cent to reach US$1,245 billion by 2023.

Owing to the increase of various types of events and meetings frequently being organized globally, the MICE industry worldwide is gaining popularity. There is growth observed in business travel, rise in disposable incomes and the rapid development in tourism and hospitality sectors.

Components of MICE Travel

MICE Travel components involve representatives to provide an entire range of travel and conference services for large and small groups and events of shorter and longer duration. The players in the MICE field include Corporate Meeting Planners, meetings and convention departments of hotels, conference centers or cruise ships, food and beverage managers, logistics firms, Private tour operators and transfer companies, incentive houses, professional trade organizations, tourism boards, tourism trade associations and travel-selling professionals.

The main reason why a destination should promote the MICE segment is because of the potential it has for boosting the economy. Besides, MICE Segment helps mitigate the seasonal nature of a destination. Congresses, meetings and events are usually held during the months when there are no holidays and many congresses and fairs are programmed midweek depending on the audience and field that they are aimed at.

Capturing large international congresses that are attended by hundreds or thousands of delegates from all over the world puts a destination on the map. Hosting congresses attracts more congresses, especially those that have the same organisational characteristics. Once a city has proved it has the ability to host certain types of congresses, fairs and events it is much easier to sell the destination and ensure that the organisers choose it.

When a mature destination arrives at a point where it has a saturation of tourists in high season or certain days such as the weekends, it is necessary to look for alternatives to halt this situation. When an alternative exists like MICE Tourism, it isn’t necessary to dedicate so many resources, promoting holiday tourism.

Corporate MICE Tours

Many tourists travelling for business purposes will extend their stay in order to spend a few days discovering the destination, popularly known as ‘Bleisure.’ Around 67 per cent of business travellers state that they often take some free time when they are travelling on business and 58 per cent will often add a day or two on top of their stay to get to know the city. Others expressed their intention to return to the city with their family to spend a few days.

CIS Countries are going ahead in leaps and bounds to become an ideal MICE Tourism Destination. With the advanced technology and facilities, warm hospitality, personalized services united with immense natural beauty and rich cultural heritage, the goal seems to be not very far. The importance of the MICE Industry lies in the fact that it converts the annual business meetings and conferences into a glamorous event for the attendants.

Corporate MICE Tours inspire higher performances internally and explore opportunities of business development with partners, investors, customers and suppliers. CIS’s diversity opens doors for some unforgettable Corporate Tours. Adding feather in the cap is the hospitality industry that has been ensuring remarkable services to keep short and long weekend trips exclusive.

Keeping this in mind, a range of customizable flawless corporate travel experience through Corporate tour packages are designed by the business and corporate tour operators to make the outing memorable. CIS countries boast varied best destinations for corporate outings, which are distributed on beaches to hills and desert.

MICE Tour in CIS Countries

MICE Tour extensively flourishes in Eurasia, a blend of Europe and Asia, comprises parts of Eastern Europe, Caucasus, Central Asia, some countries of former Soviet Union and areas influenced by Russia. Some of the major countries include Armenia, Azerbaijan, Ukraine, Georgia, Belarus, Moldova, Serbia, Bulgaria, Croatia, Bosnia and Herzegovina, Kazakhstan, Kyrgyzstan, Tajikistan, Mongolia and Uzbekistan.